#winning, Branding

Brand in a Box team develops Employer Brand for Sainsbury’s

Resourcing 45,000 staff p.a. means huge employer branding challenges. Here’s how we got it right for Sainsbury’s.

We talked to people across their entire business and learned that there was so much more to Sainsbury’s than just retailing. More than anything, you might say that Sainsbury’s is a technology company. Either way, the variety on offer within the business was enough to blow expectations out of the water.

That’s why we developed the ‘Discover Sainsbury’s’ brand. To tell all those would-be candidates who thought they knew Sainsbury’s that, actually, they needed to think again.

Huge, complex business. Huge, complex challenges. One, simple answer.

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#winning, Branding

Brand in a Box team wins Employer Brand of the year at the RAD Awards

wagamama has always been such a cool brand. We were tasked with making sure their Employer Brand reflected that!

We researched existing employees. Found out who they were and what made them tick. Turned out there was no such thing as a typical wagamama employee. So we celebrated that in the new Employer Brand!

Their head of resourcing had asked us to, ‘win Employer Brand of the year at the RADs within the first year of the relationship.’ And, with ‘be you. be wagamama’, that’s exactly what we went and did.