Branding

Why an Employer Brand is great for business

Hey, every savvy HR Director and Recruiter knows just how essential it is to have a properly managed Employer Brand.

But, if you’re looking to sell it in to the Board, here’s what you need to tell them:

  • Without an Employer Brand, your reputation as a place to work is at the hands of the general public, the media and the vocally dissatisfied members of your team
  • With an Employer Brand, you are in control of your personality as an employer and how people perceive it – meaning your reputation improves
  • Your existing people will love giving feedback and knowing they’re having an impact on your people strategy – it will build loyalty!
  • When you have a better reputation, you attract more of the right people – and ones who want to stay with you and develop!
  • For a mere £15k, you can develop a talent pipeline that reduces your reliance on advertising and recruitment consultancies and maybe even wins you some awards!

Additional benefits

  • Reduced cost per hire
  • Reduced time to hire
  • Accelerated onboarding
  • Increased engagement
  • Improved productivity
  • Increased referrals
  • Talent pipelining
  • Consistent candidate experience
  • Enhanced diversity
  • Reduced requirement to ‘sell’ by Resourcing
  • Filtering on culture fit

So what’s stopping you? Well, sure, you’ve never been able to get budget sign-off. So we’ve just removed that obstacle for you. Now, let’s ask that question again. What’s stopping you?