wagamama has always been such a cool brand. We were tasked with making sure their Employer Brand reflected that!
We researched existing employees. Found out who they were and what made them tick. Turned out there was no such thing as a typical wagamama employee. So we celebrated that in the new Employer Brand!
Their head of resourcing had asked us to, ‘win Employer Brand of the year at the RADs within the first year of the relationship.’ And, with ‘be you. be wagamama’, that’s exactly what we went and did.