Resourcing 45,000 staff p.a. means huge employer branding challenges. Here’s how we got it right for Sainsbury’s.
We talked to people across their entire business and learned that there was so much more to Sainsbury’s than just retailing. More than anything, you might say that Sainsbury’s is a technology company. Either way, the variety on offer within the business was enough to blow expectations out of the water.
That’s why we developed the ‘Discover Sainsbury’s’ brand. To tell all those would-be candidates who thought they knew Sainsbury’s that, actually, they needed to think again.
Huge, complex business. Huge, complex challenges. One, simple answer.